This notice explains how Elizabeth Love Museum collects, uses and protects information about you when you interact with the museum online, by email or in person.

Who we are

Elizabeth Love Museum is a museum and registered charity based in Pontefract, West Yorkshire.
For the purposes of data protection law, Elizabeth Love Museum is the data controller for the personal information described in this notice.



Data controller details

Elizabeth Love Museum
6 Castle Chain
Pontefract
West Yorkshire
WF8 1QH

Registered charity number: 1204405
CIO number: CE033290
ICO registration number: ZC204167

If you are unsure whether a particular activity is covered by this notice, you can contact the museum using the contact details at the end of this document.



Information we collect

We only collect personal information that is needed in order to run the museum and provide related services.

Depending on how you interact with us, this may include:

– Your name and contact details, such as your email address and, where relevant, your postal address or telephone number.
– Booking details, such as the date and time of your visit, the number of visitors, and other information needed to manage your booking.
– Payment-related information connected to tickets, donations or other purchases.
– Gift Aid information, including the details needed to make a valid Gift Aid claim.
– Technical information about how you use our website, collected through cookies and analytics tools.

We do not intentionally collect more information than we need for these purposes.



How we use your information

Bookings: When you make a booking, we use the information you provide to create and manage your reservation, send confirmations, and contact you if anything changes.

Payments: Payments for tickets, donations or other services are processed through Square. We do not store your full card details on our own systems. We keep appropriate records of payments so that we can manage accounts, deal with queries, and meet our legal and financial obligations.

Email enquiries: If you contact the museum by email, we will receive your email address and any other information you include in your message. We use this information to reply to your enquiry and keep a record of correspondence where reasonably necessary. Our contact email accounts are hosted by IONOS.

Gift Aid: If you choose to add Gift Aid to a donation, we use the details you provide to keep the records required for tax purposes and to submit the relevant claim to HMRC. Gift Aid information is used only for this purpose and related record-keeping.

Website analytics: We use Google Analytics to help us understand how visitors use our website. This may include information such as which pages are visited, how long users spend on the site, the type of device used, and how visitors arrived at the website. This information helps us improve the website and the way information is presented.



Legal basis for processing

We process personal information only where we have a lawful basis to do so.

These may include:
– Contract, where information is needed to manage a booking or provide a service.
– Legal obligation, where records must be kept for tax, accounting or Gift Aid purposes.
– Legitimate interests, where information is needed to operate, improve and protect the museum and its website.
– Consent, where this is required for optional communications or non-essential cookies.



Sharing your information

We do not sell your personal data and we do not share it with third parties for their own marketing purposes.

We may share information only where necessary with the service providers we use to run our systems and services, including:

– Acuity Scheduling for bookings.
– Square for payment processing.
– IONOS for email hosting.
– Google Analytics for website analytics.

We may also share information where required by law, including with HMRC in relation to Gift Aid claims.



Keeping your information secure

We take appropriate technical and organisational measures to help protect personal information from unauthorised access, loss, misuse or disclosure.

This includes using established third-party providers for bookings, payments, email hosting and website analytics, and limiting access to information to those who need it.

Although reasonable steps are taken to protect personal data, no online system can be guaranteed to be completely secure.



How long we keep your information

We keep personal information only for as long as necessary for the purpose for which it was collected and to meet any legal, tax or accounting obligations.

In general:

– Booking information is kept for a reasonable period after your visit in case of queries or administrative follow-up.
– Payment and Gift Aid records are kept for as long as required by law.
– Email correspondence is kept only for as long as needed to deal with the enquiry or any related matter.
– Website analytics data is retained in line with the settings and retention controls applied to the relevant analytics service.

When information is no longer needed, it will be deleted, anonymised or securely destroyed.



Cookies

Our website may use cookies that are necessary for the website to function properly, along with cookies used for analytics.

Analytics cookies help us understand how people use the site so that we can improve it.

You can control or delete cookies through your browser settings, and you can choose whether to allow non-essential cookies where this option is provided.



Your rights

Under data protection law, you may have the right to:

– Ask for access to the personal information held about you.
– Ask for inaccurate or incomplete information to be corrected.
– Ask for your information to be deleted in certain circumstances.
– Ask for the use of your information to be restricted in certain circumstances.
– Object to certain uses of your information.

If you would like to exercise any of these rights, please contact the museum using the details below.

You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your personal data has been handled.



Changes to this notice

This privacy notice may be updated from time to time to reflect changes in legal requirements or in the way the museum operates.

The latest version will always be made available on the museum’s website.



Contact details

If you have any questions about this privacy notice or about how your personal information is handled, please contact:

Elizabeth Love Museum
6 Castle Chain
Pontefract
WF8 1QH

Email: [email protected]
Telephone: 01977 257012